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Quotient to Power AutoZone’s New Data-Driven Media Platform

11/23/2021

AutoZone Media Network will leverage first-party data on verified AutoZone shoppers to deliver impactful vendor partner campaigns

SALT LAKE CITY--(BUSINESS WIRE)-- Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced it is powering the new media platform for AutoZone (NYSE: AZO), the leading retailer and a distributor of automotive replacement parts and accessories in the Americas and the first automotive aftermarket retailer and distributor to join Quotient’s retail network. The AutoZone Media Network offers measurable omnichannel capabilities within a premier media technology platform.

“We are thrilled to be powering the AutoZone Media Network to drive incremental traffic and sales to its online and brick-and-mortar stores,” said Steven Boal, CEO and Founder at Quotient. “The results we have seen in our pilot program are impressive for both AutoZone and their brand partners, paving the way for what we feel will be an industry-leading platform at a time when advertisers need their media strategies to be more impactful and influence savvier digital consumers.”

“The AutoZone Media Network will drive targeted and personalized first-party data campaigns leveraging both loyalty and several million CRM customer profiles,” said Al Saltiel, Senior Vice President, Marketing and eCommerce, Customer Satisfaction, at AutoZone. “The platform will allow our merchandising vendor partners the ability to build campaigns with a range of media tactics including offsite display, digital out-of-home, onsite display and sponsored search.”

“AutoZone is excited to collaborate with our vendor partners to drive sales of high-quality parts and products,” said Seong Ohm, Senior Vice President, Merchandising, Customer Satisfaction, at AutoZone. “The AutoZone Media Network will provide campaign measurement that will allow our vendor partners to understand the impact of media on their brand, category, and most importantly incremental sales.”

For more information on AutoZone Media Network, contact azmn@quotient.com.

About Quotient (NYSE: QUOT)

Quotient (NYSE: QUOT) is the leading digital media and promotions technology company for advertisers, retailers and consumers. Our omnichannel platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.

Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, UT and has offices in California, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv. For more information visit www.quotient.com.

Quotient and the Quotient logo are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners.

About AutoZone (NYSE: AZO)

As of August 28, 2021, the Company had 6,051 stores in the U.S., 664 stores in Mexico and 52 stores in Brazil for a total store count of 6,767. AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the Americas. Each AutoZone store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Many stores also have a commercial sales program that provides commercial credit and prompt delivery of parts and other products to local, regional and national repair garages, dealers, service stations, and public sector accounts. AutoZone also sells the ALLDATA brand diagnostic and repair software through www.alldata.com. Additionally, AutoZone sells automotive hard parts, maintenance items, accessories, and non-automotive products through www.autozone.com and our commercial customers can make purchases through www.autozonepro.com. AutoZone does not derive revenue from automotive repair or installation.

Brands2Life on behalf of Quotient
Kellie Jahncke
415-610-7500
quotient@brands2life.com

AutoZone
Media: David McKinney, 901-495-7951, david.mckinney@autozone.com
Financial: Brian Campbell, 901-495-7005, brian.campbell@autozone.com

Source: Quotient

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