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Holiday Survey Reveals Consumer Shopping Habits This Season


Grocery shopping online grows; spending too much money number one cause of stress; friends will receive least expensive gifts

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- With the holiday season now in full swing, consumers say they are flocking online to buy everything from holiday gifts to groceries, according to a holiday survey(1) by Quotient Technology Inc. and its popular savings app, More than 27% of those surveyed said they plan to buy groceries online for their holiday dinners, with 63% saying they plan to shop online or mostly online for holiday gifts.

And what’s causing the most anxiety this holiday season? The thought of spending too much money.

As people plan to buy their groceries online for delivery or picking up at the store, saving money is definitely top of mind. Per Quotient’s holiday survey, 74% said they will use digital coupons when buying groceries online, compared to 17% who said they won’t use coupons and 9% who plan to use paper coupons. When asked why they use digital coupons for groceries, 69% said, “digital makes it so easy to save.”

“The holiday season is the perfect time to become a savvy shopper by using simple money saving tools and strategies,” said Jeanette Pavini, savings expert with “Groceries are one area where you can save hundreds of dollars by simply buying what is on sale and combining that with coupons from your savings apps, all from your smart phone! Another perk: saving money can reduce your stress this season.”

While the holiday season is a time of joy, it can also come with stress. Spending too much money (38%) is the number one cause of holiday anxiety, according to Quotient’s holiday survey, followed by shopping for the perfect gifts (20%), planning, shopping and cooking holiday dinners (16%), and then socializing with family and friends (14%).

Not surprisingly, shopping online for holiday gifts is a preference for many: 24% said they will only shop online and 39% will mostly shop online. This compares to 15% planning to shop only in-store and 22% expecting to shop mostly in-store.

Convenience (34%) was the number one reason to shop online, followed by 20% who believe they find the best gifts both online and in-store, and 15% who said there’s more choices online. For in-store shoppers,16% enjoy the fun of shopping in-store, and 15% want to touch and feel the products.

Other holiday findings:

Who will shoppers spend the least amount of money on to buy a holiday gift?

  • More than 16% will spend the least on their friends, and 14% will spend the least on their significant others, brothers and sisters, and co-workers (which all tied for second).

When do shoppers think the best deals are for holiday gifts?

  • While most respondents cited Black Friday and Cyber Monday as the best days for deals, 27% said smart shopping wins out as a way to get great deals on holiday gifts year-round.

So how are people feeling about the upcoming year? Fifty-two percent say they are more confident about their personal finances than last year, while 25% feel the same confidence level as last year and 23% feeling less confident.

Why? Thirty-one percent said they have good jobs, followed by 21% who already have money saved. Seventeen percent surveyed are buried in student debt.

To start saving today and reduce holiday anxiety, download the app.

About Quotient Technology Inc.

Quotient Technology Inc. (NYSE: QUOT) is the leading digital promotions, media and analytics company using proprietary data to deliver personalized digital coupons and ads to millions of shoppers daily. Our core platform, Quotient Retailer iQ™, connects to a retailer’s point-of-sale system and provides targeting and analytics for consumer packaged goods (CPG) brands and retailers. Our distribution network also includes our app and website, thousands of publishing partners and, in Europe , the Shopmium mobile app. We serve hundreds of CPGs, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, and retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. We operate Crisp Mobile, which creates mobile ads aimed at shoppers, and Ahalogy, a leading influencer marketing firm. Founded in 1998, Quotient is based in Mountain View, California, with offices across the U.S., in Bangalore, India; Paris and London. Learn more at, and follow us on Twitter @Quotient.

Quotient, the Quotient logo, Quotient Retailer iQ, Shopmium and Ahalogy are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners.

(1) Quotient Technology online holiday shopping survey using Survey Monkey with 555 respondents, aged 18 – 44, throughout the United States.


Quotient Technology Inc.
Phillip Sontag
Senior Director, Communications

Source: Quotient Technology Inc.

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