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Quotient Triples Footprint for Free Family Code Database


CouponFit® Retail Family Codes Service Rebrands to Quotient Family Codes

MOUNTAIN VIEW, Calif., Feb. 19, 2016 /PRNewswire/ -- Quotient Technology Inc. (NYSE: QUOT), formerly Incorporated, today announced the expansion of its Family Code database, a management service that helps retailers ensure that the coupons shoppers present at checkout match the products that are scanned. As part of the company's corporate rebranding, the CouponFit® Retail Family Codes Service is now known as Quotient Family Codes.

"We are committed to continue growing and supporting Quotient Family Codes," said Casan Callaway, vice president of operations at Quotient. "Retailers, CPGs and manufacturers see the database as a key validation system for coupons. By providing retailers information to achieve more accurate scanning, we create a more efficient experience at point of sale systems."

Quotient has tripled its Family Codes footprint since making its service free to retailers in 2011. Quotient now provides the validation service to more than 20 top retailers in the U.S. To date, Quotient has hundreds of thousands of manufacturer product codes organized and available to retailers with accurate scan rates.

"Procter & Gamble supports and encourages all of our retailers to validate paper coupons on the items for which the coupons are intended," said Ralph Maresco, associate director, retail marketing services at Procter & Gamble. "We believe the best way to accomplish this is through Family Code scanning and validation within the retailers' point-of-sale system."

In addition to Quotient's Family Codes database service for retailers, Quotient also uses the over 2.3 million product records in their database to offer premium services to manufacturers that help them design Family Code structures, as well as build barcodes for digital print and paperless coupons.

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About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT), formerly Incorporated, is a leading digital promotion and media platform that connects brands, retailers and consumers. We distribute digital coupons and media through a variety of products, including: digital printable couponsdigital paperless couponscoupon codes and card linked offers. We operate Retailer iQ, a real-time digital coupon platform that connects into a retailer's point-of-sale system and provides targeting and analytics for manufacturers and retailers. We also power digital coupon initiatives in online marketing campaigns -- including display and video advertising. Our distribution network includes our flagship site,, approximately 30,000 third-party publishers, as well as our mobile applications,, Grocery iQ, Shopmium, and those of our many partners. Clients include hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg's, as well as top retailers like Albertsons-Safeway, CVS, Dollar General, Kroger, and Walgreens. Founded in 1998, Quotient is based in Mountain View, Calif., and is bringing the multi-billion dollar offline promotions industry into the digital world. Learn more about the company at

Quotient Technology Inc.

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Tessa Chen, Communications Manager, (650) 396-8821,

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