View all news and KaBOOM! Partner to Build a Playground for Students at Roses in Concrete Community School in Oakland


MOUNTAIN VIEW, Calif., Sept. 16, 2015 /PRNewswire/ — On Thursday, September 17, 2015, Incorporated and non-profit KaBOOM!, along with community residents, will join forces to build a playground and playspace at Roses in Concrete Community School in Oakland, CA. Roses in Concrete is a newly created charter school that’s not only a place for children, but also serves as a center for education, health, and job training for the local community.

“America’s kids are playing far less than any other previous generation, with only one in four children getting the recommended 60 minutes of physical activity or active play per day,” said Darell Hammond, CEO and Founder of KaBOOM!. “We are thrilled to partner with and Roses in Concrete to give students the balanced and active play they need to thrive.”

The new playground will bring more than two hundred children in East Oakland one step closer to having the play-filled childhoods they deserve. In two years, that number is expected to grow to over 500. Jeffrey Duncan-Andrade, winner of the prestigious Jefferson Award for Public Service, founded the school with the goal of creating a school that makes students want to stay – or come back – toOakland to be the next generation of change agents. The school opened its doors on August 24, 2015.

“This partnership is an important moment for our school community,” said Jeffrey Duncan-Andrade, founder of Roses in Concrete. “Large percentages of children in our community live in poverty and have limited access to safe places to play and thrive. Together and KaBOOM! we will be able to provide the kind of playspace our students deserve and encourage them to stay active and play.”

“Bringing more laughter and play into kids’ lives is a priority for us at,” said Michele Boal, Co-founder and Chief Philanthropy Officer of “Through this partnership, we are thrilled to continue our Coupons for Change mission to help ensure all kids get a fair start in life.”

This is the second playground built by, an initiative spearheaded through their philanthropic arm, Coupons for Change. Last year, and KaBOOM! built a playspace at Bell Street Park in East Palo Alto, CA.

Build day begins at 9:30 a.m. PDT on Thursday, September 17, 2015 at 4551 Steele Street in Oakland, CA 94619. For more information, please email or call at (650) 396-8821.

Roses in Concrete Community School

Roses in Concrete Community School is a new charter school in the East Oakland that opened in the Fall 2015. In its first year, the school will serve Kindergarten through 4th grade, but has the vision of growing into a full pre-K–12 school over the next few years. As a dual immersion school, classes will be taught in both Spanish and English to serve the diverse population of the area. The school will function as a center for the community around it, partnering with local nonprofit organizations to provide wrap-around services in education, health, housing, and job training to families in the area.

About is a leader in digital coupons, including online printable, paperless and codes for e-commerce. The company is the driving force in transforming the multi-billion dollar coupon industry and ushering it into the digital world. Through its Coupons for Change initiatives, continues to help ensure all kids get a fair start in life. For more information on the company and its Coupons for Change efforts, please visit, or follow us on Twitter at @Coupons.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,300 playgrounds, engaged more than one million volunteers and served 8.1 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters: visit or join the conversation at or

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