View all news Launches Brandcaster® 3.0 With Enhanced Features and Card Linked Offers


Adding Card Linked Offers, Increased Data Analytics and Link Building Capabilities For Over 30,000 Affiliate Partners

MOUNTAIN VIEW, Calif., Oct. 29, 2014 /PRNewswire/ -- Incorporated (NYSE: COUP), a leader in digital coupons, today unveiled its latest version of the Brandcaster® program, a free, self-service publishing platform that enables affiliates to monetize and increase site traffic by adding popular digital coupons from top consumer packaged good companies (CPG) and specialty retailer brands. In addition to a more intuitive interface, Brandcaster® 3.0 now gives publishers the opportunity to allow their users to add digital coupons straight to their credit or debit card via's Card Linked Offers platform.

"With these improvements, our more than 30,000 publisher partners can make their sites more appealing and useful," said Steven Boal , president and CEO of Incorporated. "They can give their users easier ways to save money while shopping, while simultaneously making more money themselves." 

Brandcaster® 3.0's new key features include:

  • New Card Linked Offers (CardLink iQ™): Shoppers can add digital coupons for national retailers and restaurant chains directly to Visa, MasterCard or American Express for automatic redemption at checkout.
  • Enhanced Reporting: Increased performances data reports allow publishers to promote offers in a variety of display formats (Gallery, Link, Widgets) and measure their performance.
  • Coupon Links: Link directly to specific coupons within publisher's galleries. Simply search and select offers and create text links in one click.
  • Help Center: A comprehensive help center gives publishers best practices on how to promote offers.

In its most significant update since its launch in 2008, the new features serve as part of the Brandcaster® Savings Center and Ad Units functions. Brandcaster® Savings Center allows publisher to link directly to a coupon gallery placed on publisher's own site. Brandcaster® Ad Units are interactive banners featuring high-performing coupon categories from popular and trusted brands. Brandcaster® Ad Units are available in a variety of sizes and color displays that can be easily customized to enhance sites.

"I am looking forward to the new Brandcaster® 3.0," said Dayne Ford , president and CEO of Strive Media, one of Brandcaster's long-standing affiliate partners. "I'm thrilled to better engage with our followers and offer savings instantly with Card Linked Offers.  These new opportunities are exciting for Strive Media and our audience, since we can now offer a new type of digital coupon that can be easily used in retail stores and restaurants. Plus, Strive Media gets to measure all the activity and earn more as a result. It is fantastic to be working with a partner who actively invests in their technology."

For more information or to apply to be an affiliate, visit

About Incorporated Incorporated (NYSE: COUP) is a leading digital promotion and media platform that connects brands, retailers and consumers. We distribute digital coupons and media through a variety of products, including: digital printable couponsdigital paperless couponscoupon codes, and card linked offers. We operate Retailer iQ™, a mobile-first, real-time digital coupon platform that connects directly into a retailer's point-of-sale system and provides targeting and analytics for manufacturers and retailers. We also power digital coupon initiatives in online marketing campaigns -- including display and video advertising. Our distribution network includes our flagship site,, more than 30,000 third-party publishers, as well as our mobile applications, and Grocery iQ, and those of our many partners. Clients include hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg's, as well as top retailers like CVS, H-E-B, Kroger, Safeway, Dollar General and Walgreens. Founded in 1998, is based in Mountain View, Calif., and is bringing the multi-billion dollar promotions industry into the digital world. To begin saving, please visit or visit us on Facebook at You can follow us on Twitter @Coupons. Incorporated operates a leading digital promotion platform that connects great brands and retailers with consumers.

Logo -

SOURCE Incorporated

Tessa Chen, Communications Manager, (650)396-8821,

Multimedia Files:

View all news