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View all news Incorporated Names Mir Aamir Chief Financial Officer and Chief Operating Officer


Mountain View, CA – October 24, 2013 – Incorporated, a leader in digital coupons, including digital printable, digital paperless and mobile promotions, today announced the appointment of Mir Aamir as the company’s chief financial officer and chief operating officer. Mr. Aamir brings more than 18 years of finance, strategy and operating experience, primarily in the retail and consumer packaged goods (CPG) industries. He will oversee all financial and accounting functions. These are currently managed by Richard Hornstein, the company’s chief financial officer and general counsel. Mr. Hornstein will continue in the role of general counsel and chief legal officer, a role he has held for the past two and a half years. Mr. Aamir, in addition to the finance functions, will also oversee the company’s operations and the international business.

“For the past 15 years has worked to bring a digital consumer experience to high-volume retail and CPG industries. Mir has also been a pioneer in this space and is a recognized and well respected thought leader who brings extensive, highly relevant experience to our business,” said Steven Boal, chief executive officer. “Not only does Mir have large-scale financial experience, he also has deep expertise in both CPG and high-volume retail. As a thought leader in direct-to-consumer and retail trade promotions, Mir has spent almost two decades understanding consumer shopping behavior and how to effectively engage with shoppers, whether they are at home, on the go, or in the store. Mir’s unique combination of experiences will serve our company well.”

Mr. Aamir joins from Safeway, Inc., where he, most recently, was president of customer loyalty and digital technologies for the Fortune 100 company. Mr. Aamir helped found and lead the Just for U™ platform, Safeway’s industry-leading digital and mobile platform for loyalty and targeted marketing, reaching more than six million registered shoppers to date. Previously at Safeway, he was senior vice president of marketing strategy, financial planning & analysis (FP&A), pricing and shopper card. Before that, he held the position of group vice president, FP&A and strategy, for all of Safeway’s U.S. business units with annual sales exceeding $33 billion.

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