Press Release Details

View all news Announces Greylock Partners Investment


Mountain View, Calif. – October 3, 2011 – Incorporated, the recognized leader in digital coupons, including online printable, social, mobile and loyalty card promotions, today announced an investment by Greylock Partners., which recently raised $200 million from institutional investors, is transforming the multi-billion dollar coupon industry and accelerating the shift from the newspaper to digital. The investment, a secondary market transaction, will enable the company to tap into Greylock’s expertise as it continues to produce market-transforming couponing solutions, including its mobile- and social-based products and services.

“We are very excited to work with Reid Hoffman and James Slavet and the entire Greylock team,” said Steven Boal, CEO of “Greylock’s expertise and relationships will prove invaluable as we continue connecting brands with consumers via money-saving offers at every touch-point across the digital landscape—including web, social and mobile—and along the consumer’s entire path to purchase.”

“We’re very pleased with our investment in and are excited about working with the team as they continue to build a substantial, market-defining company,” said Reid Hoffman, Partner at Greylock Partners. “ is almost single handedly transforming the multi-billion dollar coupon industry by ushering the newspaper-dominated business to digital. The market opportunity the company faces is immense, and we look forward to contributing in any way to their continued success, particularly in the context of social and mobile solutions.” powers the vast majority of coupons printed online via a network of tens of thousands of sites in addition to their flagship site,, which is the 39th most trafficked site in the country.† Incorporated is also the go-to resource for manufacturers wanting to coupon-enable their digital marketing initiatives, and virtually every major consumer packaged goods manufacturer resides on the company’s client roster. The company is aggressively building its team, expanding its full time staff from 288 employees in June to more than 450 expected by the end of the year, a growth of over 50 percent during the six-month period.

In addition to capturing a growing share of the multi-billion dollar newspaper-dominated coupon industry, is also expanding the couponing market by lowering the barriers to entry for companies to offer coupons, enabling smaller manufacturers—which could not place offers in the newspaper insert because of budget requirements or category exclusivity restrictions—to utilize coupons to engage with consumers. In addition, attracts a new demographic of coupon users, who engage with new couponing methods like digital, social and mobile coupons, but typically would not engage with traditional paper coupons.

† Nielsen, July 2011

About Greylock Partners
Greylock has partnered with game-changing entrepreneurs to build market-transforming companies since 1965. As founders, operators and investors, we strive to be the best partners for entrepreneurs building disruptive consumer and enterprise software companies. More than 100 partner companies have gone public and more than 100 have achieved successful mergers/acquisitions, including Constant Contact, Data Domain, DoubleClick, LinkedIn, Pandora, Red Hat, Success Factors, and Zipcar. We continue to invest in companies that define new markets, including Airbnb, Apptio, Cloudera, Facebook, Groupon, Imperva, One Kings Lane, Palo Alto Networks, and Workday. For more information about Greylock Partners, visit our Web site ( or blog ( or follow us on Facebook ( or Twitter (@GreylockVC).

Multimedia Files:

View all news