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View all news Incorporated Names Richard Hornstein Chief Financial Officer


Mountain View, CA – January 7, 2010 – Incorporated, the leader in digital coupons, today announced the appointment of Richard (Rich) Hornstein as the company’s chief financial officer. Mr. Hornstein brings more than 20 years of financial management experience and over a decade of experience as chief financial officer of both public and private companies, including rapid-growth and international organizations. He will oversee all financial and accounting functions, including finance, financial planning & analysis, payroll and tax.

“Our business grew more than 170 percent in 2009, and we printed more savings last year than in our entire 11-year history combined,” said Steven Boal, chief executive officer. “Rich Hornstein is a perfect complement to our existing executive team, and his expertise and experience at companies large and small, public and private will prove extremely valuable as we continue on our aggressive growth trajectory.”

Mr. Hornstein joins from Financial Intelligence, where he was managing director for the firm and provided accounting consulting services to technology companies, including for which he served as interim chief financial officer. Before that, he was chief financial officer at LogLogic, Inc., a provider of log and security management solutions. Prior to his appointment at LogLogic, Mr. Hornstein was chief financial officer for Elemental Security, a provider of security software policy and risk management solutions.

Prior to Elemental Security, Mr. Hornstein served as chief financial officer of OpenTV Corp, a publicly traded interactive television software company. Before that, he was chief financial officer and general counsel of Resonate, Inc., a publicly traded traffic control and system management company. Mr. Hornstein also served as general counsel, SVP of corporate development and SVP of taxation for McAfee Associates, Inc. He has also worked for the Big Four accounting firms of Coopers and Lybrand (now PricewaterhouseCoopers) and KPMG.

“I’m passionate about growing companies and establishing the financial strategies and infrastructure required to support—even accelerate—their growth, in both public and private settings,” commented Mr. Hornstein. “I’ve never been a part of a business that had such a bright future and so I am excited to join the team where I can leverage my experience to help guide the company for continued growth.”

Mr. Hornstein earned a B.A. in Accounting from Queens College, a J.D. from Duke University, and a Masters in Law degree in Taxation from New York University. Mr. Hornstein received his certification as a public accountant in New York in 1987.

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